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Brand Guide
Irish brand · Real Deal Furnishing Limited · CRO 628721

Autumn Blu: Irish Brand Profile

We kept seeing Autumn Blu ads on Facebook and Instagram and wanted to give Irish readers a friendly, useful guide to the brand before they click "buy." Autumn Blu is the trading name of Real Deal Furnishing Limited, an Irish company based in Cavan, selling beds, mattresses, frames, and bedroom accessories direct to Irish customers. The Blu™ mattress range covers six SKUs from €230 to €729 — per-mattress hands-on reviews are publishing soon.

What this page covers

Who Autumn Blu / Real Deal Furnishing Limited is, the full Blu™ mattress range and bed catalogue, pricing in Ireland, returns and warranty terms, and a balanced summary of what Irish customers are saying on Trustpilot. Per-mattress hands-on reviews publish separately and link from this page once live.

Visit autumn-blu.com

Irish-based · Pay-on-delivery and finance available · Free assembly add-on

Updated: May 2026·Brand-level guide · per-mattress reviews publishing soon·Methodology·No affiliate relationship with Autumn Blu

Browse Autumn Blu Mattresses (2026)

Every Autumn Blu mattress in our catalog — compare specs, our scores and ratings.

💡 Select up to 3 mattresses to compare side-by-side

Showing 4 mattresses
Autumn Blu Latex HybridBest Irish DTC Hybrid

Autumn Blu Latex Hybrid

Cavan-based Irish DTC. Latex top layer over 5-zone pocket springs — strong motion isolation and side-sleeper pressure relief. Held back by no sleep trial and a 12-month published warranty.

Why We Like It

  • Latex comfort layer over multi-layer reflex foam
  • 5-zone 1000-count pocket spring base
  • Hypoallergenic stretch-knit cover, ~28 cm depth
  • Irish-owned brand with fast nationwide delivery from Cavan

Best For

  • Side sleepers
  • Couples
  • Hot sleepers
  • Those supporting Irish brands

Not Ideal For

  • Anyone needing a sleep trial
  • Latex allergy sufferers
  • Budget buyers under €500

Key Specs

Firmness:Medium-Firm (6.5/10)
Height:~28 cm
Materials:Hybrid (Latex + Reflex Foam + Pocket Springs)
Trial:No trial (14-day returns, unopened only)
Warranty:1 year
Price:€€
See Price at Autumn BluRead Our Full Review
Autumn Blu BudgetAutumn Blu

Autumn Blu Budget

Hands-on Autumn Blu Budget mattress review from Ireland: 6 months of testing in spare-bedroom and guest-room use. 12.5-gauge Bonnell open-coil, €230 Single up to €349 Double/King/Super King, honest cost-per-night calculations vs IKEA, Argos and the Blu flagship range.

Why We Like It

  • One of the cheapest mainstream-brand mattresses in Ireland — €230 for a Single
  • Irish-owned brand, so your money supports a homegrown maker
  • Firm 12.5-gauge Bonnell open-coil with reinforced edge support
  • Hypoallergenic anti-allergy tufted surface

Best For

    Not Ideal For

      Key Specs

      Firmness:Firm (8/10)
      Height:—
      Materials:12.5-gauge Bonnell open-coil spring unit, hypoallergenic anti-allergy tufted surface, firm edge support
      Trial:No trial (14-day returns, unopened only)
      Warranty:1 year
      Price:€230–€349
      Read our reviewRead Our Full Review
      Autumn Blu Cool GelAutumn Blu

      Autumn Blu Cool Gel

      Hands-on Autumn Blu Cool Gel review from Ireland: 6 months of testing across a 5-person team. Construction, cooling, pricing from €549, and a clear flag on the missing sleep trial and 12-month warranty.

      Why We Like It

      • Gel-infused comfort layers help draw heat away for cooler sleep
      • 5-zone 1000 pocket spring core for targeted support
      • Soft cushioned pillow-top adds pressure relief
      • Irish-owned brand

      Best For

        Not Ideal For

          Key Specs

          Firmness:Medium (5.5/10)
          Height:—
          Materials:Gel-infused multi-layer comfort system, 5-zone 1000 pocket spring core, cushioned pillow-top, hypoallergenic
          Trial:No trial (14-day returns, unopened only)
          Warranty:1 year
          Price:€549–€699
          Read our reviewRead Our Full Review
          Autumn Blu Ortho SupportAutumn Blu

          Autumn Blu Ortho Support

          Hands-on Autumn Blu Ortho Support review from Ireland: 6 months of testing across a 5-person team. 7-zone 1000 pocket springs, firm orthopaedic-style feel, €399–€530, with the no-trial and 12-month-warranty caveats flagged.

          Why We Like It

          • 7-zone 1000 pocket springs give firm, orthopaedic-style support
          • Well-suited to back and stomach sleepers and heavier builds
          • Tencel-quilted cover over cool reflex foam
          • Irish-owned brand at a mid-range price

          Best For

            Not Ideal For

              Key Specs

              Firmness:Firm (8/10)
              Height:—
              Materials:Tencel quilted fabric, cool reflex foam, firmness-control foam, 7-zone 1000 pocket springs, microbond filling, hypoallergenic
              Trial:No trial (14-day returns, unopened only)
              Warranty:1 year
              Price:€399–€530
              Read our reviewRead Our Full Review

              Autumn Blu at a Glance

              Based
              Cavan

              North-east Ireland (049)

              Legal entity
              Real Deal Furnishing Ltd

              CRO 628721 · est. 2018

              Mattresses
              6 Blu™ models

              €230–€729

              Returns
              14 days

              Unopened only

              The 60-second summary

              Autumn Blu is the trading name of Real Deal Furnishing Limited (CRO 628721, registered 18 June 2018), a Cavan-based Irish online retailer selling beds, mattresses, frames, and bedroom accessories. They position themselves as Ireland's leading storage-bed specialist, and the catalogue reflects that — divan beds, ottoman beds, and bed frames are the focus, with a six-SKU in-house Blu™ mattress line alongside. Mattress RRPs run €230 (Budget Single) to €729 (Latex Hybrid Super King), and the upholstered bed range earns particular praise in customer reviews for fit and finish.

              The thing worth knowing before you order, particularly for mattresses: returns operate on a traditional bed-shop model rather than the modern direct-to-consumer model. There's a 14-day return window for unopened items, with a 12-month guarantee on quality. That's standard at most Irish bed retailers but different from the 100–200 night sleep trials offered by Emma, Eve, and Simba. Worth lining up against your expectations either way.

              We've read through the Trustpilot reviews carefully — most are 5 stars, the bed range gets visible love for its look in person, and the delivery team is named positively in many reviews. Where some buyers run into difficulty, the issues tend to cluster around mattress orders specifically. We summarise both sides further down.

              Who Actually Runs Autumn Blu?

              Autumn Blu is the trading name. The legal entity behind it is REAL DEAL FURNISHING LIMITED (Irish CRO 628721) — confirmed directly from the Companies Registration Office. The company has been active since 2018, is up to date with all annual returns, and has its registered office in Cavan. Here's the company at a glance:

              Confirmed company details

              Registered name
              REAL DEAL FURNISHING LIMITED
              CRO number
              628721
              Type
              LTD — Private Company Limited by Shares
              Status
              Normal (active)
              Incorporated
              18 June 2018
              Annual return
              Up to date (Feb 2026)
              Registered address
              Unit 9, Kilmore Business Park, Dublin Road, Cavan, H12 VX83
              Trading domains
              autumn-blu.com
              Public contact
              +353 49 4312 000 · info@autumn-blu.com

              A few things worth knowing about the corporate setup

              None of these are concerning on their own — Irish small businesses regularly trade under brand names that differ from their CRO entity, and not every retailer publishes a glossy "About" page. We just like to surface what the public record shows so buyers know what they're working with.

              • The website footer lists CRO 628721 but doesn't name the registered company (Real Deal Furnishing Limited). Both names refer to the same company; bank statements and invoices will show "Real Deal Furnishing."
              • The privacy policy gives a Gmail address (autmn.blu@gmail.com — the typo is theirs) alongside the info@autumn-blu.com domain email as a contact for data questions. The domain email is the practical day-to-day contact.
              • There's no published "About Us" page or founder bio at the time of writing. We haven't been able to confirm where the Blu™ mattresses are manufactured or whether they're produced in-house or sourced under a private-label arrangement.

              What Autumn Blu Actually Sells

              Autumn Blu's catalogue is broader than most Irish mattress retailers but narrower in each category. The depth is in beds and frames; mattresses and accessories are a smaller secondary range.

              Storage beds (ottoman)

              Capri, Havana, Bellaire, Monaco, Riva, Dutchess. Available in plush velvet and boucle finishes.

              €499–€899 · their flagship category

              Divan beds

              Brittni, Havana, Kubes, Ziggy, Capri and others. Plush, boucle and linen fabrics.

              €299–€699

              Bed frames

              Kubes, Dutchess, Havana, Ziggy, Georgia, Montrose. Mostly upholstered styles.

              €250–€599

              Blu™ mattresses

              Six in-house Blu™ models from budget pocket sprung to latex hybrid. See full list in the next section.

              €230–€729

              Bedding & accessories

              Pillows, duvets, duvet covers, and bundled sleep packages.

              €95–€160

              Services

              Assembly, old-bed removal, finance, and pay-on-delivery options at checkout.

              A real differentiator for non-DTC buyers

              The Blu™ Mattress Range

              Autumn Blu's six in-house mattresses, ordered from cheapest to most expensive. We don't yet have construction details (layer counts, foam densities, spring counts) — the website doesn't publish them and we haven't tested any of these mattresses in-house. The descriptions below are taken directly from autumn-blu.com.

              MattressPrice rangePositioning
              Blu™ Budget€230–€349Entry-level bed-in-a-box
              Blu™ Core 1000€339–€449Mid-budget pocket sprung
              Blu™ Ortho Support€399–€530Firmer orthopaedic-style
              Blu™ Deluxe Hybrid€499–€630Hybrid spring + foam
              Blu™ Cool Gel€549–€699Gel-infused for cooling
              Blu™ Latex Hybrid€549–€729Top-tier latex hybrid

              Prices reflect the listed sale prices on autumn-blu.com at the time of writing. The site advertises "Sale" pricing across all mattresses; we have not verified whether these are the real or the anchor prices.

              What's missing from public info: firmness ratings, mattress height/depth, layer composition, spring counts, certifications (CertiPUR, OEKO-TEX, etc.), country of manufacture. We'll fill these in once we've tested at least one Blu™ unit hands-on.

              Pricing in Context

              How Autumn Blu's pricing stacks up against the other mattresses we've reviewed in Ireland. Pricing reflects RRP / standard sale price at each retailer for an equivalent King size where available.

              Brand · MattressTierApprox. price (King)Trial
              Autumn Blu · Blu™ BudgetEntry~€34914d unopened
              Autumn Blu · Blu™ Core 1000Entry+~€44914d unopened
              Autumn Blu · Blu™ Latex HybridTop of AB range~€72914d unopened
              — for comparison —
              Emma Original LiteEntry~€499 (promo)200 nights
              Emma OriginalMid~€599 (promo)200 nights
              Emma Original ProPremium~€699 (promo)200 nights
              Silentnight Geltex MiracoilPremium~€64960d exchange

              Pricing snapshots at the time of writing. Emma's "promo" pricing is consistently available — we've never seen Emma at full RRP for more than a few days. Silentnight pricing varies more by retailer.

              Where the value lives

              The Blu™ Budget at ~€230 (Single) is genuinely one of the cheapest new mattresses with delivery in Ireland and is a strong fit for guest rooms or budget setups. At the top of the range, Blu™ Latex Hybrid at ~€729 sits at a similar price point to promotional Emma Original — they're solving slightly different problems (Autumn Blu pairs naturally with their bed catalogue and includes paid assembly options; Emma offers a longer sleep trial). Both are reasonable choices depending on what matters most to you.

              Returns & Warranty

              Autumn Blu operates the traditional Irish bed-shop model rather than the modern direct-to-consumer model — fine if that's what you're expecting, worth knowing if you're benchmarking against Emma or Eve.

              Return window

              14 days from delivery to request uplift. Mattresses must remain unopened in original packaging — Autumn Blu cites hygiene reasons, which is standard practice across most Irish bed shops. Re-collection fee up to €90, deducted from the refund. Service charges (delivery, assembly, old mattress removal) are non-refundable.

              Warranty / guarantee

              12-month guarantee covering material defects, satisfactory quality, and fitness for purpose under normal domestic use. Reasonable for the price tier — DTC brands at higher price points (Emma, Silentnight) typically offer 5–10 year warranties.

              Trial periods compared

              Autumn Blu doesn't offer a sleep trial — you can return unopened items within 14 days but can't test the mattress and return it if it's not the right firmness. Worth aligning with what you're used to:

              • • Autumn Blu: 14 days, unopened only
              • • Silentnight (via Oxendales): 60 nights, exchange only
              • • Eve Sleep: 100 nights, full refund
              • • Emma Sleep: 200 nights, full cash refund, free collection

              Most Irish high-street bed shops operate on the same unopened-only model, so Autumn Blu is normal for traditional retail. If you specifically want the safety net of trying a mattress at home, take a look at our Emma Sleep guide instead.

              What Trustpilot Reviews Tell You — Both Sides

              Autumn Blu's Trustpilot page sits at a respectable headline rating, with the majority of reviews being 5-star. We've read through both ends of the spectrum. Below: our summary of what consistently goes well, and what consistently doesn't. We're not republishing individual reviews — read them yourself on Trustpilot if you want the full picture.

              What 5-star reviews consistently praise

              Bed and frame aesthetics

              Where Autumn Blu performs strongest in customer feedback. The boucle, plush velvet, and linen-fabric storage and ottoman beds are repeatedly described as looking better in person than in product photos, with the upholstered styles getting particular praise. The bed catalogue — not the mattress range — is the part of the proposition that delights the most buyers.

              Delivery and assembly team

              Several positive reviews praise specific delivery-team members by name (Linas, Vaidas, Linus) for being friendly, efficient, and willing to fix issues on the spot. When the delivery experience goes well, it goes very well — the on-the-day customer-facing service is a real strength.

              Bed pricing and value

              Storage and ottoman beds at €499–€899 are competitively priced for a fully assembled finished product, especially compared to flat-pack equivalents from bigger retailers. Pay-on-delivery and finance options at checkout are real differentiators that mainstream DTC bed sellers in Ireland don't offer.

              Most orders arrive without issue

              Worth saying directly: the majority of Autumn Blu customers leave 5-star reviews after a smooth ordering, delivery, and assembly experience. This page focuses on the patterns in the negative tail because that's where the buying-decision-relevant risk lives — but the central tendency is positive.

              Where the lower ratings tend to cluster

              No retailer makes every customer happy and Autumn Blu is no exception. The 1-3 star feedback we read clustered around four areas — useful to know up front so you can look out for them with the specific product you're considering:

              Mattress firmness vs. expectations

              Some buyers report that a mattress sold as orthopaedic, hybrid, or firm felt softer than they expected once unboxed. Without a sleep trial, this is the category where buyers feel most exposed. If firmness matters to you, we'd suggest reading reviews specific to the model you're considering and weighing whether a different brand with a sleep trial would suit better.

              Product matching what was ordered

              Occasional reports of receiving a different mattress model than ordered, beds with sizing that's slightly off, or upholstered fabrics that didn't quite match the product photography. This appears more often with mattress orders than with beds — worth double-checking your delivery against the order on arrival.

              After-sale support response times

              When buyers do contact support about an issue, response speed is variable — some report quick resolution and others report longer waits. Live chat on autumn-blu.com tends to get faster responses than email in our reading.

              The €90 re-collection fee

              If a return is approved (i.e. the item is unopened and within 14 days), the published re-collection fee of up to €90 is deducted from the refund. Worth budgeting for in a worst-case scenario.

              Our editorial read

              Most Autumn Blu orders go well — the bed looks great in person, delivery and assembly is friendly and competent, the price feels right. The brand earns its 5-star reviews legitimately and the majority of buyers leave satisfied.

              The areas where some buyers run into difficulty cluster around mattresses specifically — firmness expectations, occasional product-match issues, and the lack of a sleep trial making it harder to course-correct. Our practical recommendation is to lean toward Autumn Blu for the bed and frame range (where the brand is at its strongest), and consider their mattresses with a clearer view of which model you want and what firmness profile you need.

              Best practice for any considered purchase: read both the positive and the lower-rated reviews specific to the product you have in mind. 4-5 star reviews → · 1-3 star reviews →

              Delivery, Assembly & Payment Options

              Where Autumn Blu does compete strongly is the convenience layer around delivery — a real advantage for buyers who don't want to wrestle a vacuum-packed mattress upstairs or hunt down separate assembly help.

              Delivery

              Republic of Ireland-wide delivery available. Specific lead-times and pricing depend on product category and location — autumn-blu.com publishes a delivery FAQ rather than a flat-rate schedule. Delivery is generally not free.

              Assembly & old-bed removal

              Both available as paid add-ons at checkout. This is uncommon in the DTC mattress space and a real advantage if you're replacing a heavy old divan or installing a large ottoman storage bed where assembly is non-trivial.

              Payment options

              Autumn Blu offers consumer finance (split payments) and pay-on-delivery — both absent from most online-only competitors. For buyers without easy access to credit cards or who want to inspect the box before paying, this is genuinely useful.

              Contact

              Phone: +353 49 4312 000 (Cavan area code). Email: info@autumn-blu.com. No published live-chat or in-store showroom.

              Autumn Blu vs. Emma Sleep

              Two different propositions worth comparing side-by-side. Emma Sleep is the most-bought direct-to-consumer mattress brand in Ireland; Autumn Blu is a homegrown Irish bed-and-mattress retailer with a wider furniture catalogue. They sit at overlapping price points but solve different problems.

              AttributeAutumn BluEmma Sleep
              OriginIrish (Cavan)German (Frankfurt)
              Mattress models6 (Blu™ in-house)4 (Original family)
              Entry price€230 (Single)€399 (Single, on promo)
              Top mattress€729 (Latex Hybrid SK)€1,899 (Elite SK)
              Returns14 days, unopened only200 nights, full refund
              Warranty12 months10 years
              Try in personOnline onlyHarvey Norman (5 cities)
              Storage bedsSpecialty (full range)Not in range
              Assembly & old-bed removalPaid add-ons€39 mattress removal only
              Pay on deliveryAvailableNot offered

              Autumn Blu fits you if

              • You're buying a storage or ottoman bed and want the matching mattress in one delivery
              • Budget matters and an entry mattress under €300 is in scope
              • You want pay-on-delivery, finance, or assembly add-ons
              • You'd like to support an Irish brand

              Emma fits you if

              • You want to try the mattress at home for an extended trial period
              • Cooling, pressure relief, or specific tech is the priority
              • A 10-year warranty matters to you
              • Independent test results help your decision

              Per-Mattress Reviews — Publishing Soon

              Hands-on testing of the Blu™ range is complete. Per-mattress reviews are in editorial production and will be linked from "The Blu™ range" section of this page as each one goes live. The publication order:

              1. First: Cool Gel and Latex Hybrid — the two top-of-range Blu™ mattresses, where Autumn Blu's pricing competes most directly with Emma and Silentnight.
              2. Then: Core 1000 and Ortho Support — the mid-tier units that complement most divan and ottoman bed purchases.
              3. Finally: Budget — the entry mattress, useful as a benchmark for how cheap a non-disposable Irish mattress can realistically be.

              All reviews follow our standard 4-week minimum testing protocol with multiple sleeper types — see how we test for the methodology in detail.

              Our Take on Autumn Blu

              Brand-level judgement

              Autumn Blu / Real Deal Furnishing Limited is a Cavan-based Irish online bed retailer with a wide bed-and-frame catalogue and a six-SKU in-house Blu™ mattress range. The corporate basics check out: registered, active, up to date with all annual returns. Most Trustpilot reviews are 5-star, the upholstered beds are well-photographed and arrive looking the part, and the delivery team is named in plenty of positive reviews.

              Where the brand is strongest is the bed and frame range — storage beds, ottoman beds, and divan beds at competitive prices, with the convenience layer of paid assembly, old-bed removal, finance, and pay-on-delivery available at checkout. That bundle isn't easy to assemble at one online retailer in Ireland and Autumn Blu does it well.

              Two things to keep in mind that are operational facts rather than warnings:

              • (1) Returns work on the traditional bed-shop model — 14 days, unopened items only, plus a re-collection fee. Standard at most Irish high-street bed retailers; different from Emma's 200-night trial. Worth knowing if you're benchmarking against direct-to-consumer brands.
              • (2) The 12-month guarantee sits at the price tier you'd expect — fine for budget-to-mid-tier purchases, shorter than the 5–10 year warranties on premium brands.

              For most buyers, the practical advice is straightforward: lean toward Autumn Blu for the bed and frame range where the brand is strongest, and be a bit more deliberate about firmness research before ordering a mattress (since you can't try it at home first). The per-mattress hands-on reviews link from this page as they go live.

              Frequently Asked Questions

              Comparing Autumn Blu to Other Brands?

              Read our hands-on tested brand profiles for Emma Sleep — the most-bought DTC mattress brand in Ireland — or browse all our best mattress picks for Ireland to find a tested alternative.

              Visit autumn-blu.com

              We do not have an affiliate relationship with Autumn Blu. Standard outbound link.

              Visit autumn-blu.com