When is Black Friday 2026 in Ireland?

Black Friday is Friday 27 November 2026, and Cyber Monday is Monday 30 November. In practice the mattress sales start much earlier — Emma's Irish sale opens on 31 October, and JYSK runs a full “Black Week”. Expect most Irish retailers to have their prices live by mid-November.

How big are Black Friday mattress discounts in Ireland?

Boxed-mattress brands like Emma typically hit their deepest discounts of the year — 50-55% off, often with free pillows or toppers thrown in. High-street retailers like Harvey Norman and JYSK usually run 20-40% off selected models. The other deep window is the January sales.

Is Cyber Monday a different mattress sale?

Almost never. In Ireland, Cyber Monday is the tail end of the same sale — usually the same prices, ending that Monday night. If a retailer does post a genuinely different Cyber Monday price, we add it to the table on this page.

How do I know a Black Friday discount is real?

Under EU pricing rules, the discount must be calculated from the lowest price the retailer charged in the previous 30 days — not from an inflated was-price. Brands like Emma run 30-50% promotions most weeks, so the test is simple: is the November cash price for your size lower than what it cost in August or September? Our reviews list realistic sale bands so you can check.

Does the 200-night trial still apply if I buy in the sale?

Yes — if you buy directly from emma-sleep.ie, Black Friday doesn't change the delivery, returns, 200-night trial or warranty. Third-party tickets at Harvey Norman or marketplaces can be cheaper but often carry shorter trials. Always check the trial terms on the exact ticket you pay for.

Does Simba do Black Friday in Ireland?

No. Simba no longer sells in Ireland — the brand now operates only in the UK and Canada. If you're comparing Emma against an Irish alternative, use the retailers in our table instead.

Should I wait for Black Friday or buy now?

If you can wait until late November, Black Friday week is historically the cheapest window of the year for boxed mattresses in Ireland. If your mattress is genuinely gone, don't suffer for months to save a little — Emma and most Irish brands run decent promotions most weeks, and January is the next deep sale window.

What about Boxing Day or St Stephen's Day sales?

Ireland's holiday is St Stephen's Day, and some high-street January sales start around then. That's the winter sale window, not Black Friday — usually strong on clearance stock rather than current models. Our cheap mattress guide covers the January window.

Deals GuideUpdated 24 August 2026 · 10 retailers tracked

Black Friday Mattress Dealsin Ireland (2026)

Black Friday is Friday 27 November, and the mattress sales start weeks earlier — Emma's Irish sale opens on 31 October with up to 50% off. We track every major Irish retailer in one table.

The moment each sale goes live, we add the actual euro prices — so you can see which deals genuinely beat the everyday price.

Compare the 2026 deals How to spot a real discount

27–30 November 2026Up to 50% off expectedReal prices only — no invented deals

Written by

Seán

Lead Reviewer & Founder

Siobhán — Combination Sleeper Specialist

Testing team

Aoife, Ciarán, Siobhán & Oisín

3+ years of independent testing for Irish consumersHow we test Meet the team

Black Friday is the one week of the year when Irish mattress prices genuinely move — but it's also the week of inflated was-prices and clearance stock dressed up as deals. This page tracks every major Irish retailer in one place: the dates that matter, what each shop is expected to do, and the actual euro prices the day each sale goes live, measured against what the same mattress cost in August.

Affiliate Disclosure: We may earn a commission when you purchase through links on this page. This doesn't affect our picks or editorial independence.

Black Friday Mattress Deals at a Glance

Every major Irish mattress retailer, one table. Euro from-prices are added the day each sale goes live — until then the column reads TBC, because a holding page is not a deal.

Retailer	What to expect	From (€)	Trial	Delivery	Status
Emma	Up to 50% off mattresses, beds, pillows and bundles from 31 October	TBC	200 nights	Free (ROI & NI)	Sale page up
JYSK	“Black Week” discounts across mattresses and beds, in-store and online	TBC	30-day price promise	Store & jysk.ie	Sale page up
Guineys	Black Friday beds and mattresses listing, budget end of the market	TBC	Standard returns	Delivery & click-and-collect	Sale page up
DFI Beds	Irish-made mattresses — ran sitewide Black Friday discounts last year	TBC	Standard returns	All-Ireland delivery	Not live yet
Dreams Ireland	Sales & offers listing runs year-round; Black Friday pricing lands in November	TBC	Standard returns	Stores & delivery	Not live yet
Harvey Norman	Big-ticket mattress and bed reductions across the Black Friday weekend	TBC	Varies by ticket	Store & harveynorman.ie	Not live yet
Mattress Mick	Dublin retailer — Black Friday offers usually announced in November	TBC	Standard returns	Dublin & nationwide	Not live yet
Dormeo	Rolling promotions most of the year; deeper cuts around Black Friday	TBC	60 nights (typical)	Courier delivery	Not live yet
IKEA Ireland	IKEA rarely does traditional Black Friday discounts — prices stay steady	TBC	365-day exchange	Stores & ikea.ie	Not live yet
The Sleep Shop	Irish online retailer — watch for November mattress bundles	TBC	Standard returns	Nationwide delivery	Not live yet

Last checked 24 August 2026. From-prices are for the cheapest mattress size on each retailer's live Black Friday listing — added the day each sale starts.

Key Dates for Black Friday 2026

"Black Friday" in Ireland is really a month-long window. These are the dates that matter for mattress shoppers.

31 October

Emma's sale opens

Emma Ireland's Black Friday reductions start — up to 50% off, plus an extra 10% for newsletter subscribers.

23–26 November

Black Week

JYSK and most Irish retailers roll out their full Black Friday pricing in the days before the main event.

27 November

Black Friday

The main event. Deepest discounts of the year on boxed mattresses — but popular sizes sell out fast.

30 November

Cyber Monday

Usually the same prices as Black Friday, ending that night. The last call before January.

Not sure which mattress you want yet? Decide the model first on our best mattress Ireland guide or with the mattress quiz— then use this page to catch it at its lowest price.

What Each Retailer Is Planning

Here's what we know so far, retailer by retailer — based on their live sale pages and how they priced Black Friday in previous years.

Emma — sale starts 31 October

Emma's Irish Black Friday page is already live and promises reductions of up to 50% on selected mattresses, beds, pillows, bundles and bedding from 31 October, with an extra 10% for newsletter subscribers. Buying on emma-sleep.ie keeps the full 200-night trial, 10-year warranty and free delivery to both ROI and NI — the sale changes the price, not the terms.

Historically, Black Friday week has been Emma's deepest discount window of the year: 50–55% off, often with free accessories bundled in. Our Emma brand guide and Emma Original review list the realistic sale bands to measure November's prices against.

JYSK and Guineys — sale pages already up

JYSK treats Black Friday as a full Black Week across mattresses, beds and bedroom furniture, in-store and on jysk.ie, backed by their 30-day price promise. Guineys already has a dedicated Black Friday beds and mattresses listing and usually competes hard at the budget end. Neither has published 2026 euro prices yet — they land in the table above the day they do.

Harvey Norman, Dreams, DFI Beds and the rest

Harvey Norman typically runs big-ticket mattress and bed reductions across the Black Friday weekend — worth watching if you want to try before you buy, though showroom tickets usually carry shorter trials than the 200-night brand-direct offers. Dreams Ireland folds Black Friday into its rolling sales-and-offers listing, and Irish manufacturer DFI Beds ran sitewide discounts last year.

One counter-example worth knowing: IKEA rarely plays the Black Friday game at all — its mattress prices stay flat year-round, but the 365-day exchange policy is the best in the market. And if you're looking for Simba: they no longer sell in Ireland at all.

How to Spot a Real Black Friday Discount

Boxed-mattress brands are "on sale" most weeks of the year, so a 50% sticker means nothing on its own. Three checks separate a genuine deal from a repriced Tuesday.

Illustration of a shopper browsing Black Friday mattress deals on a laptop beside a bed with sale tags — The deal hunt happens from home — but a sale tag only counts if November's cash price beats what the same mattress cost in August.

Compare the cash price, not the %

A November "50% off" is only a deal if the euro price for your size is lower than what the same mattress cost in August and September. RRPs are anchors — ignore them.

Know your EU pricing rights

EU rules require the discount to be calculated from the lowest price charged in the previous 30 days. If a listing shows only an inflated was-price, that's a red flag.

Read the trial on the actual ticket

The 200-night trial is usually brand-direct only. Marketplace and showroom tickets can be cheaper — and shorter. Check the trial, warranty and delivery on the exact ticket you pay for.

Watch out for clearance dressed up as Black Friday

Outlet stock, discontinued models and limited-size clearance often get wheeled out under Black Friday banners. They can be fine buys — but they're clearance, not this year's event pricing, and sizes are usually patchy. If you want a genuinely cheap mattress rather than leftover stock, start with our cheap mattress guide.

Also worth knowing: our Emma links carry the extra code MATTRESS10 on top of Emma's own sale pricing. Confirm it still applies at checkout before you count on it.

Black Friday Mattress FAQs

The questions Irish shoppers ask us most about Black Friday and Cyber Monday mattress deals.

Bottom Line

Black Friday week is historically the cheapest window of the year to buy a boxed mattress in Ireland — but only if you know what the everyday price is. Pick your mattress now using our Ireland picks or the Emma Original review, note the current price for your size, and come back here from 31 October — we'll have the live euro prices and a straight answer on whether each deal is real.

Missed Black Friday? January is the other deep sale window — that one lives on the cheap mattress guide.

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