Privacy Policy

Last Updated: January 2025

Mattress Reviews Ireland ("we", "us", or "our") operates the website mattressreviews.ie (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the Irish Data Protection Act 2018.

By using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. Data Controller

For the purposes of GDPR, Mattress Reviews Ireland is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@mattressreviews.ie
Website: mattressreviews.ie

2. Information We Collect

We collect minimal personal data to operate our Site effectively. The types of data we may collect include:

2.1 Automatically Collected Information

When you visit our Site, we may automatically collect certain technical information, including:

  • IP address (anonymised where possible)
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on pages
  • Date and time of visit
  • Device type (desktop, mobile, tablet)

2.2 Information You Provide

If you contact us via email or through our contact form, we may collect:

  • Your name
  • Email address
  • Any other information you choose to provide in your message

3. Legal Basis for Processing

Under GDPR, we must have a lawful basis to process your personal data. We rely on the following legal bases:

  • Consent (Article 6(1)(a)): Where you have given clear consent for us to process your personal data for specific purposes, such as placing non-essential cookies.
  • Legitimate Interests (Article 6(1)(f)): Where processing is necessary for our legitimate interests, such as improving our Site, analysing usage patterns, and preventing fraud, provided these interests do not override your fundamental rights and freedoms.
  • Contractual Necessity (Article 6(1)(b)): Where processing is necessary to respond to your enquiries or requests.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve our Site
  • To analyse Site usage and trends to enhance user experience
  • To respond to your enquiries and requests
  • To detect, prevent, and address technical issues or security threats
  • To comply with legal obligations

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and analyse Site traffic.

5.1 Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the Site to function properly. These do not require consent.
  • Analytics Cookies: Help us understand how visitors interact with our Site by collecting information anonymously (e.g., Google Analytics).
  • Affiliate Cookies: When you click on affiliate links on our Site, our affiliate partners may place cookies on your device to track referrals. These cookies help us earn commission when you make a purchase, at no additional cost to you.

5.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from specific sites
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking or deleting cookies may affect your experience on our Site and limit certain functionality.

6. Affiliate Links and Third-Party Services

Our Site contains affiliate links to third-party retailers. When you click on these links, you will be directed to external websites that have their own privacy policies. We are not responsible for the privacy practices of these third-party sites.

We encourage you to read the privacy policy of every website you visit. Our affiliate relationships are disclosed in our Affiliate Disclosure.

6.1 Third-Party Services We May Use

  • Google Analytics: We use Google Analytics to analyse Site traffic. Google Analytics uses cookies to collect anonymised data about your visit. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
  • Affiliate Networks: Our affiliate partners may use cookies and tracking technologies to track referrals and sales.

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:

  • Service Providers: We may share data with trusted third-party service providers who assist us in operating our Site (e.g., hosting providers, analytics services), subject to confidentiality agreements.
  • Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
  • Protection of Rights: We may disclose data where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to the safety of any person.

8. International Data Transfers

Some of our third-party service providers may be located outside the European Economic Area (EEA). Where we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as:

  • EU-US Data Privacy Framework (for US-based providers)
  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by the European Commission

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Analytics data: Retained for up to 26 months in anonymised form
  • Contact enquiries: Retained for up to 2 years after your last communication with us
  • Cookie consent records: Retained for the duration required to demonstrate compliance

After the retention period, personal data is securely deleted or anonymised.

10. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access (Article 15): You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification (Article 16): You have the right to request correction of inaccurate or incomplete personal data.
  • Right to Erasure (Article 17): You have the right to request deletion of your personal data ("right to be forgotten"), subject to certain conditions.
  • Right to Restrict Processing (Article 18): You have the right to request that we limit the processing of your personal data in certain circumstances.
  • Right to Data Portability (Article 20): You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object (Article 21): You have the right to object to processing of your personal data based on legitimate interests, including for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at privacy@mattressreviews.ie. We will respond to your request within one month, as required by GDPR.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data in transit
  • Regular security assessments
  • Access controls limiting who can access personal data
  • Use of reputable third-party service providers with strong security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

12. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at privacy@mattressreviews.ie, and we will take steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on this page with a new "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Complaints

If you have concerns about how we handle your personal data, we encourage you to contact us first so we can address your concerns. However, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC), the supervisory authority for data protection in Ireland:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Phone: +353 1 765 0100 / 1800 437 737
Website: www.dataprotection.ie

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@mattressreviews.ie
Website: mattressreviews.ie/contact

We aim to respond to all enquiries within 48 hours.